Start is one of those loaded words in my life.

Like CONSTANT.  and OTHERS.  (think LOST)


Start is a book by Jon Acuff that revolutionised the way I live and think about living.  

I loved it so much that I made it required reading for our SAS course at The River.  


There are only two paths in life: average and awesome. The average path is easy because all you have to do is nothing. The awesome path is more challenging, because things like fear only bother you when you do work that matters. The good news is Start gives readers practical, honest, actionable insights to be more awesome, more often.

It’s time to punch fear in the face, escape average, and do work that matters. // Jon Acuff


Start is a bit like a travel guide into the unknown lands of adventure.  

It gives you scaffolds as you step out into new seasons and reminds you over and over again that to grow we must start.

It kicks fear and passiveness in the butt and ignites a spark for more.


More begins today.

When we start anything is possible.


I love the ad above.  Its for a telecommunications company here in New Zealand going through a rebrand.  Starting again.

It almost mirrors some of the stages Jon talks about in START.  Learning.  Editing.  Mastering.


Starting is the single most greatest force in the universe.

Start your big bang.